Last updated: February 14, 2010
What Personal Information About Customers Does BeatRoute.com Gather?
The information we learn from customers helps us continually improve your shopping experience at BeatRoute.com. Here are the types of information we gather:
We use your IP address to help diagnose problems between your computer and our servers and to administer our website. Your IP address is used to gather broad demographic information.
This site contains links to other sites. BeatRoute.com is not responsible for the privacy practices or the content of such Web sites.
Our online surveys ask visitors for contact information (like their email address) and demographic information (like their zip code, age, or income level). We use contact data from our surveys to send the user information about our company and promotional material from some of our partners. The customer's contact information is also used to contact the visitor when necessary. Users may opt-out of receiving future mailings; see the Choice/Opt-Out section below. Demographic and profile data is also collected at our site. We use this data to tailor our visitor's experience at our site, showing them content that we think they might be interested in seeing, and displaying the content according to their preferences. Users may opt-out of receiving future mailings; see the Choice/Opt-Out section below.
Does BeatRoute.com Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries BeatRoute controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
Promotional Offers: Sometimes we send offers to selected groups of BeatRoute customers on behalf of other businesses. When we do this, we do not give that business your name and address.
Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that BeatRoute, or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Protection of BeatRoute.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our BeatRoute.com Conditions of Use and other agreements; or protect the rights, property, or safety of BeatRoute.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information. How Secure Is Information About Me?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.
We reveal only the last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.
What About Third-Party Advertisers and Links to Other Websites?
Our site includes third-party advertising and links to other Web sites. We do not provide any personally identifiable customer information to these advertisers or third-party Web sites.
BeatRoute.com also displays personalized third-party advertising based on personal information about customers, such as purchases on BeatRoute.com. Although BeatRoute does not provide any personal information to advertisers, advertisers (including ad-serving companies) may assume that users who interact with or click on a personalized advertisement meet their criteria to personalize the ad. If you do not want us to use personal information that we gather to allow third parties to personalize advertisements we display to you, please refer to the contact form below.
Are Children Allowed to Use BeatRoute.com? BeatRoute.com does not sell products for purchase by children. We sell products for purchase by adults. If you are under 18, you may use BeatRoute.com only with the involvement of a parent or guardian.
Conditions of Use, Notices, and Revisions If you choose to visit BeatRoute.com, your visit and any dispute over privacy is subject to this Notice and the BeatRoute Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of California. If you have any concern about privacy at BeatRoute.com, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Notice and the Conditions of Use will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers. Choice/Opt-Out
Our website provides users the opportunity to opt-out of receiving communications from us and our partners at the point where we request information about the visitor.
This site gives users the following options for removing their information from our databases to not receive future communications.
To Opt-Out from our e-mailing list click here: Opt-Out now or call us at 1-408-866-8424
This site gives users the following options for changing and modifying information previously provided.
Contact us via our
contact form Examples of Information Collected
Information from Other Sources
Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase information, and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services.
Contacting the Web Site
If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web site, you can contact
BeatRoute. 1190 Dell Avenue Suite A
Campbell, CA 95008, USA 1-408-866-8424